In today's digital age, businesses are constantly seeking innovative ways to reach their target audience and drive conversions. One of the most transformative technologies in this regard is artificial intelligence. The term Artificial Intelligence (AI) describes computer programs that are able to carry out sophisticated operations that were previously limited to human performance, such as problem-solving, thinking, and decision-making. AI encompasses a broad range of technologies that enable machines to simulate human cognitive abilities like: Learning : AI systems can learn from data and improve their performance on a specific task over time. This can involve various techniques like machine learning and deep learning algorithms. Problem-solving : AI systems can analyze data and identify patterns to solve problems. This can involve techniques like search algorithms and optimization methods. Decision-making : AI systems can process information and make decisions based on predefined